Expertise
Business Development
Local Promotion
Professional Training
Business Development
An approach suitable for all SMEs, for quick and lasting results
1. Defining a wining strategy
Even if you are new to the Japanese market, you can secure your approach and make it profitable if you are accompanied by an expert. Cetanā® will answer the following questions:
What are the opportunities in the Japanese market?
Which strategy should we adopt?
Cetanā® solutions :
- SV (Strategic Vision): a coherent strategy guarantees a quick return on investment.
- MO (Market Overview): what you need to know before starting
2. Getting into the market
If your goal is to move beyond one-time exporter, Cetanā® will endeavor to clarify for you the following questions:
- Where are the best potential partners for my company and who are they?
- What are their motivations to build a partnership with me and what means are they willing to mobilize?
Cetanā® solutions :
- MP (Market Positioning): all about your true potential, in a few short days.
- PR (Partner Research): identify and select the best partner for a profitable, sustainable business.
- PPE (Prospective Partner Evaluation): lean on our expertise to assess the real potential of the partner you have identified.
- OC (Offer Customization): communicate in Japanese to better convince. Adapt your business communication (web, catalogs, etc.).
3. Gaining speed
A commercial presence is sustainable only when you are in control. If you are concerned about such a question, contact us:
- How to boost my partner?
- How can I increase sales?
- How to set up in Japan without spending large budgets?
Cetanā® solutions:
- MM (Market Monitoring): keep an eye on the market to be informed in real time
- RA (Regulatory Affairs): find solutions to your specific questions: regulatory, tax, legal and logistics.
- TS (Trouble Shooting): do not stay stuck in a misunderstanding, a dispute. Exit through the top of all your problems with your partner.
- IC (Intercultural Communication): optimize your daily communication with your partner through our back office support.
- SDS (Sales Development Support): use one of our experts to boost your Japanese partner and increase sales.
- SU (Setting Up) :
- Recruit your local representative
- Open a liaison office and have it host
- Establish a subsidiary and run it at a lower cost
Local Promotion
Industrial competitiveness in major OECD countries is increasingly in question. To restore competitiveness, everyone knows that innovation is a key issue.
To promote local excellence at an international level and in order to meet a changing demand, one should think his offer within the framework of a global competition. You are an attractive area but are you attractive in the eyes of foreign investors? Objectively measuring the position of your territory in the target market is a prerequisite to set up a winning strategy, before mobilizing resources efficiently.
Cetanā® accompanies territories in the implementation of their internationalization strategy through FDI and clusters promotion.
1. Attracting Japanese investors : the Cetanā® model
The time has passed when a Japanese company was worth only as an importer or investor, rarely both. If we accept that the world is globalized, we can also get to the idea that firms too are globalized.
The true is that Japanese companies too may as well simultaneously seeking direct customers outside Japan and prepare for a direct investment in some foreign country. Today, FDI has many facets and must be seen from a broad perspective.
Cetanā® is proposing to put your territory at the heart of this movement by sharing with you 25 years of experience with Japanese SMEs and regions. A network built off the beaten track A network full of opportunities for your territory.
Cetanā® is proposing to put your territory at the heart of this movement by sharing with you 25 years of experience with Japanese SMEs and regions. A network built off the beaten track A network full of opportunities for your territory.
Our goal is to make your territory a reference for attractiveness.
2. Clusters : the Cetanā® pentagon
Michael Porter saw in the cluster a factor of competitiveness through the implementation of four competitive advantages (resources and environment of the member companies, local market conditions and a significant number of related industries), represented by a diamond.
Trade globalization has not failed to change the diamond into pentagon, adding the international dimension. Because international is a dimension transverse to economic, relational and territorial, cluster promotion should be implemented in these three areas.
We believe that a cluster, as a body, offers a valuable perspective to promote a territory internationally. For us, a cluster is a multimodal and three-dimensional platform allowing a wide variety of operational cooperation at an international level.
- The “B 2 B” dimension will put you in contact with numerous potential investors among successful SMEs which are less visible but promising companies. These companies are sometimes supported by Japanese public authorities. They need individual support in order to expand their business outside Japan.
- The “R&D 2 R&D” dimension enables Win –Win collaborations between private companies as well as research laboratories on joint projects. It is a very efficient way to foster innovation.
- The “Academic 2 Academic” dimension allows training generations of students: engineers, scientists in Japan skills they will have no trouble enhance their careers.
For many years, Cetanā® accompanied and implemented such projects for the benefit of several Rhone-Alps clusters and poles of competitiveness. Our actions are part of a continuous process in a structured and scalable framework.
We help you internationalize your communication. You get closer to Japanese clusters and their top deciders. Far from the traditional institutional scope initiatives, we promote concrete cooperation. We create added value.
We help you internationalize your communication. You get closer to Japanese clusters and their top deciders. Far from the traditional institutional scope initiatives, we promote concrete cooperation. We create added value.
Professional Training
1. You are the best Japan expert for yourself
For some time, our customers rely on our expertise. But once alone to follow their market, many are lacking hindsight, accumulating damaging mistakes and missteps.
On a reputed specific market, developing a specific efficiency is not a luxury. It is a necessity. Cetanā® aims to help you manage your business autonomously, over time, thanks to a unique formula.
The Double Impact Japan program
Our program is designed to provide alternating thematic training by top professionals, residents in Japan, with appointments tailored business. Short debriefs take place every day in order to share and interpret experiences.
The goal here is not to make the participants knowledgeable, but to prepare them, as cautious and adaptable businessmen to manage all business situations requiring real-time expertise. Japan is explored without compartmentalization in its different dimensions: industrial, managerial, social and cultural.
2. Make your own teams an advantage for the Japanese market
During their stay in Japan, many exporters become aware that business in this country calls for appropriate responses. Perhaps are you one of those convinced exporters. But what do you do with your team in your country?
What does the Japanese customer mean to them? How do they interpret his demand for responsiveness, quality and detail? What is their motivation to locally extend your efforts to build a real presence in this market?
As a newly appointed Japan expert, you need to find a relay within your company. It is with this objective that we intend to work with you.
The Task Force program
This course is designed for teams based outside Japan. It aims to encourage your staff in the acquisition of knowledge designed to help them meet the requirements of Japanese customers. Your employees need simple benchmarks to understand the logic, the expectations of your Japanese partners in order to reduce as much as possible situations of miscommunication which lower the credibility of your company.
This training is not presented as a set of recipes. We seek instead to foster among the participants an “individual” understanding, each participant taking for himself key lessons that will serve as its logical benchmark for the future.
Following this training, it is not uncommon for many participants to understand how some of their past attitudes have unwittingly been unfavorable. The motivation that emerges from this observation is invariably a source of progress and cohesion.