Business development for SMEs

An approach suitable for all SMEs, for quick and lasting results

1. Defining a wining strategy

Even if you are new to the Japanese market, you can secure your approach and make it profitable if you are accompanied by an expert. Cetanā® will answer the following questions:

  • What are the opportunities in the Japanese market?

  • Which strategy should we adopt?

Cetanā® solutions :

  • SV (Strategic Vision): a coherent strategy guarantees a quick return on investment.
  • MO (Market Overview): what you need to know before starting

2. Getting into the market

    • If your goal is to move beyond one-time exporter, Cetanā® will endeavor to clarify for you the following questions:

      • Where are the best potential partners for my company and who are they?
      • What are their motivations to build a partnership with me and what means are they willing to mobilize?

      Cetanā® solutions :

      • MP (Market Positioning): all about your true potential, in a few short days.
      • PR (Partner Research): identify and select the best partner for a profitable, sustainable business.
      • PPE (Prospective Partner Evaluation): lean on our expertise to assess the real potential of the partner you have identified.
      • OC (Offer Customization): communicate in Japanese to better convince. Adapt your business communication (web, catalogs, etc.).

       

3. Gaining speed

    • A commercial presence is sustainable only when you are in control. If you are concerned about such a question, contact us:

      • How to boost my partner?
      • How can I increase sales?
      • How to set up in Japan without spending large budgets?

      Cetanā® solutions:

      • MM (Market Monitoring): keep an eye on the market to be informed in real time
      • RA (Regulatory Affairs): find solutions to your specific questions: regulatory, tax, legal and logistics.
      • TS (Trouble Shooting): do not stay stuck in a misunderstanding, a dispute. Exit through the top of all your problems with your partner.
      • IC (Intercultural Communication): optimize your daily communication with your partner through our back office support.
      • SDS (Sales Development Support): use one of our experts to boost your Japanese partner and increase sales.
      • SU (Setting Up) :
        • Recruit your local representative
        • Open a liaison office and have it host
        • Establish a subsidiary and run it at a lower cost