Cetanā®

Provides custom-made services to make the Japanese market predictable and profitable.

About us

Cetana is an advisory firm for Business Development in Japan based in Tokyo.

Over 30 years in Japan and more than 500 companies and organizations supported through on-demand services. We specialize in “health”, our expertise covers the Silver Economy, medical devices and equipment, disability, mobility and sport.

Business Development for SMEs

Offer western SMEs a wide range of customized solutions to make their market entry and development in Japan

Territories Internationalization

Sharing a detailed knowledge of local environment with an efficient network in Japan, at national, local level, in public and private sectors

Skills
Improvement

Enhance your ability to understand everything in Japan, increase your independence and effectiveness while doing business in Japan

Business development for SMEs

1. Defining a wining strategy

SV (Strategic Vision): a coherent strategy guarantees a quick return on investment.
MO (Market Overview): what you need to know before starting

2. Getting into the market

MP (Market Positioning): all about your true potential, in a few short days.
PR (Partner Research): identify and select the best partner for a profitable, sustainable business.
PPE (Prospective Partner Evaluation): lean on our expertise to assess the real potential of the partner you have identified.

3. Gaining speed

MM (Market Monitoring): keep an eye on the market to be informed in real time
RA (Regulatory Affairs): find solutions to your specific questions: regulatory, tax, legal and logistics.
TS (Trouble Shooting): do not stay stuck in a misunderstanding, a dispute. Exit through the top of all your problems with your partner.

Internationalization of territories

1. Attracting Japanese investors : the Cetanā® model

Proposing to put your territory at the heart of this movement by sharing with you 25 years of experience with Japanese SMEs and regions.

2. Clusters : the Cetanā® pentagon

A cluster is a multimodal and three-dimensional platform allowing a wide variety of operational cooperation at an international level.

The “B 2 B” dimension will put you in contact with numerous potential investors among successful SMEs which are less visible but promising companies.
The “R&D 2 R&D” dimension enables Win –Win collaborations between private companies as well as research laboratories on joint projects. It is a very efficient way to foster innovation.
The “Academic 2 Academic” dimension allows training generations of students: engineers, scientists in Japan skills they will have no trouble enhance their careers.

Skills improvement

The Double Impact Japan program

Our program is designed to provide alternating thematic training by top professionals, residents in Japan, with appointments tailored business.
Short debriefs take place every day in order to share and interpret experiences.

The Task Force program

This course is designed for teams based outside Japan.
It aims to encourage your staff in the acquisition of knowledge designed to help them meet the requirements of Japanese customers.