Cetanā®
An advisory firm for Business Development in Japan based in Tokyo with Over 30 years in Japan and more than 500 companies and organizations supported through on-demand services.
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Business Development for SMEs

Offer western SMEs a wide range of customized solutions to make their market entry and development in Japan
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Territories Internationalization

Sharing a detailed knowledge of local environment with an efficient network in Japan, at national, local level, in public and private sectors
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Skills Improvement

Enhance your ability to understand everything in Japan, increase your independence and effectiveness while doing business in Japan
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SMEs Business Development

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Territories Internalization

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Skills Improvement

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Our Story

Our Expertise

Business Development for SMEs​

An approach suitable for all SMEs, for quick and lasting results

Achievements

Years in Japan
20

Our experience in Japan makes us

Companies and organizations
400

 supported in this market through on-demand services.

Our services

1. SMEs Business Development 

If your goal is to move beyond one-time exporter, Cetanā® will endeavor to clarify for you the following questions:

  • Where are the best potential partners for my company and who are they?
  • What are their motivations to build a partnership with me and what means are they willing to mobilize?

Cetanā® solutions :

  • MP (Market Positioning): all about your true potential, in a few short days.
  • PR (Partner Research): identify and select the best partner for a profitable, sustainable business.
  • PPE (Prospective Partner Evaluation): lean on our expertise to assess the real potential of the partner you have identified.
2. Territories Internalization 

A commercial presence is sustainable only when you are in control. If you are concerned about such a question, contact us:

  • How to boost my partner?
  • How can I increase sales?
  • How to set up in Japan without spending large budgets?

Cetanā® solutions:

  • MM (Market Monitoring): keep an eye on the market to be informed in real time
  • RA (Regulatory Affairs): find solutions to your specific questions: regulatory, tax, legal and logistics.
  • TS (Trouble Shooting): do not stay stuck in a misunderstanding, a dispute. Exit through the top of all your problems with your partner.

Internationalization of territories​

1. Attracting Japanese investors : the Cetanā® model

The time has passed when a Japanese company was worth only as an importer or investor, rarely both. If we accept that the world is globalized, we can also get to the idea that firms too are globalized.

The true is that Japanese companies too may as well simultaneously seeking direct customers outside Japan and prepare for a direct investment in some foreign country. Today, FDI has many facets and must be seen from a broad perspective.

Cetanā® is proposing to put your territory at the heart of this movement by sharing with you 25 years of experience with Japanese SMEs and regions. A network built off the beaten track A network full of opportunities for your territory.

Cetanā® is proposing to put your territory at the heart of this movement by sharing with you 25 years of experience with Japanese SMEs and regions. A network built off the beaten track A network full of opportunities for your territory.

Our goal is to make your territory a reference for attractiveness.

Partner

Contact

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Adam Sendler
Designer
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Mila Kunis
Manager
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Mike Stuart
Support